Welcome to the privacy policy for the Parents’ Guide® Asia website (parentsguide.asia), owned and operated by Blue Ocean Marketing Services LLP. This policy spells out how we use your personal information when you visit our website or sign up to receive our email newsletter.

Two core commitments on user privacy and data protection

Before we get to the details, you should know that we have two core commitments on user privacy and data protection:

  1.  We will never sell, rent, distribute, or make public your personal information.
  2.  We will contact you directly only if we have something meaningful and relevant to share with you.

 
Now, let’s get on with the specifics.

Data we collect when you visit our website and why we collect it

Cookies  

Like most websites, we use cookies. A cookie is a small data file stored on your computer or device that holds information about your prior use of a particular website. We do not store personally identifiable information in the cookies that we create, but we do use encrypted information from these cookies to improve your experience on the website. For example, cookies help us know if you have already subscribed to our newsletter, so that when you return to our website, you will not see an annoying pop-up asking you to subscribe. We also use cookies to gather information — again, aggregated, not individual — on how visitors use the site. For instance, cookies help us understand which pages users visit most often and whether users are receiving error messages from certain pages. Cookies provide the sort of information that helps us improve the site and make it more useful and relevant. That said, if you don’t like cookies, you can set your browser to refuse them, delete them, or warn you each time a cookie is being sent. Just go to the Help menu on your browser.

Site visitation tracking 

Like most websites, we use a tool called Google Analytics to track and better understand in the aggregate our users’ interactions with our site. Google Analytics collects technical data about visitors to our site, including geographic location, device, internet browser, and operating system. However, none of this information identifies you personally to us. Google Analytics records your IP address when you browse our site, but Google Analytics does not give that information to us. We use the anonymous aggregate data from Google Analytics to understand how visitors find the site, how many people visit the site, and which pages visitors spend time on and which they ignore. This information helps us improve the design and content of our website.

Personal data we collect when you subscribe to our newsletter and why we collect it

Anyone can subscribe to the Parents’ Guide® Digest newsletter by completing a short form on our website. If you choose to subscribe to the newsletter, the personal data you provide is forwarded to MailChimp, a data processor we enlist to distribute the newsletter.

In addition to storing the personal information provided by our newsletter subscribers and distributing the newsletter, MailChimp uses tracking technologies called web beacons to tell us when newsletter subscribers have opened our emails or clicked certain links. MailChimp also uses cookies to track when subscribers have visited the website. These web beacons and cookies record subscribers’ email address, IP address, date, and the time associated with each open and click of a newsletter or activity on the website. MailChimp uses this data to give us aggregate information on whether items in the newsletter and on the website were of interest to subscribers. We use that information to improve the newsletter because we don’t want to send you things you don’t want to read.

If you subscribe to the newsletter, your personal data will remain in MailChimp’s database for as long as we continue to use MailChimp’s services.

Disclosures of your personal data

We do not allow third-party service providers to use your personal data for their own purposes, and we permit them to process your personal data only for the purposes we have explained in this policy.

Your legal rights

If the General Data Protection Regulation (GDPR) applies to you because you are in the European Union, you have certain rights in relation to your personal data, including:

  • The right to be informed by us about how we use your personal data (that’s what we’re doing now with this privacy policy);
  • The right of access — that is, a right to request a copy of the personal data we hold about you;
  • The right to rectification —  that is, a right to make us correct personal data about you that is incomplete or inaccurate;
  • The right to erasure — that is, a right to ask us to delete the personal data we have about you.
  • You can find more information about these and other rights under the GDPR on the GDPR’s official website (https://www.eugdpr.org).

 
How to contact us about privacy

If you have questions or requests concerning this privacy policy, please email us at privacy@parentsguide.asia.

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